For the digipak and advert design we have looked at artists in a similar genre's logo designs. Artists have logos for audiences to instantly recognise a piece of work to that artist, most artists just have a name styled in a certain font whereas others have purely a logo and no words.
This logo is for the 1980's ska band Madness whose logo is the first letter of the name styled into a man in a suit and hat-a fashion style the whole band were renowned for wearing in music videos and on stage. 
Other artists rely purely on font design and colour to distinguish themselves from other acts and to be instantly recognisable.
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