I have answered this question in the form of an online presentation: http://prezi.com/72osoqvzs0lp/evaluation-2/?kw=view-72osoqvzs0lp&rc=ref-40675365
My main and ancillary texts use cross media campaign by using the same themes throughout. The advert and digipak will cover print media however whilst the advert will be used in magazines/newspapers, the digipak will be available to be viewed online and physically once purchased. The video being uploaded onto youtube and used on TV music channels. By using 3 different media texts we are able to promote the album/song to a much wider audience. The digipak features the album cover image but in full length, it also features the same font and font colour in both. The album cover itself is a still from the music video, a stagelight flooding into the camera lens. This still was captured during the performance of the band which audiences could relate the video to the ancillary texts. Another still from the video is used inside the digipak, of each member of the band. This links the music video directly to the digipak where audiences will recognise and be able to identify the band. The video contains the same font for "Moon Street" and "Depression Town" at the beginning which promotes the premise of the album digipack. We included a QR Code on the back of our digipak which would sit on the outside of the pack. This code can be scanned which then links to the music video on YouTube, a way of promoting one product through the other. This will also allow audiences to "Try before you buy" when in store.
In our research and planning we researched into the image of a famous artist and how it has been created. Through this research I discovered the image was mainly created through the use of album covers, music videos and posters. I looked at the artist Justin Bieber, a popular solo artist with a very defining image. I noticed how carefully constructed his image was through the use of advertising, album covers and music videos.
The outfits worn by the band are casual and are quite suited to the punk genre of the band. It also represents the target audiences gender and age well. The video itself creates a fun easy going and approachable image for the band, allowing for them to be accessible to a wide audience. The screenshots of the band used in the digipak not only references the music video but also acts as miscellaneous poster for avid fans.
I believe the combination of main and ancillary tasks have become very effective and integrate well to promote a product through different medias. This however could be improved by relating more to conventions of the genre in the digipak.
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