editing

We carried on using Final Cut Pro to edit the rest of our video. We matched the chorus' up with the filmed lip syncing aspects to our video. We used logic pro to record and edit the sounds for the lightbulb cutting out and the end guitar feedback. We imported the files onto our final cut pro document and edited them in timing with the song. At the start of the video, we looped the song on logic and muffled the pitch so that it seems as if the song is being played from the garage.

We toned down the saturation on the band shots to match the rest of the video as when they were juxtaposed with each other the colours contrasted too much. We decided to feature a lot of quick cuts from scene to scene to match the pace of the beat and slowed down the pace when the song suggested such as the breakdown near the end.

On a motion file we used the font that was previously used in the digipak and poster for the opening credits of the video. The text fades in and out seamlessly against the dark clouds in the sky, we did this to create a depressed feeling/tone to the song as mentioned in the lyrics. This is also a typical convention used in music videos.

Film Log (Day Two)

We had originally planned to film much earlier but had issues with getting all band members together to film on one day, but eventually we managed to organise it. For this filming session we did not need the band members instruments as we were just planning on filming themselves as a group of friends. We met the band in town and discussed our ideas and went to our first location, PJ McGinty's pub. Here we set up our camera and tripod in their outside area consisting of wooden tables. Here we would film the band casually having a drink and laughing to themselves, using medium shots. To introduce each member of the band we pulled up each member from the table one at a time and got them to sing a line from the chorus each. We used a mid close up so you could not only see the band member but also the rest of the band in the background. We used a light attached to the camera so that you could clearly see their faces, and contrasted to the dim lit pub in the background.

We then headed to the streets and filmed the band from different angles walking, using a pan to track their movement down the street. We gave the camera and tripod for the lead singer to hold whilst he walked along and sung. Because it was dark, we attached a light to the camera to light up his face. This gave the video a personal feeling making the lyrics more powerful in the song. We directed him with the band closely behind around ipswich as he sang into the camera.

We then went down to an off license to film a short part that would match the lyrics of the song. Our storyboarded idea was to have the band being bombarded by a robber who had come out of the off license however upon asking the owner he said we were unable to film. Therefore we decided to go round the side of the off license where you could see a large sign reading "Off License" and managed to pull off our idea.

Lastly we wanted to film in a supermarket however when asked several stores they denied us to film in there stores, so gave up on this idea as we realised it wasn't a necessary part of the video.

Hand Held Tripod technique

Digipak

This is the digipak for our media product, it includes the front cover, middle and back cover as well as a cd panel.

DIGIPAK: band poster

This is a mini poster we have decided to put inside the digipak of our CD. It will be in the centre fold of the booklet and will fold out to show all the members of the band. The image is a screenshot from the footage we shot in our first lot of shooting, it showcases the whole band and is quite comical. The lighting brings out the features of their expressions well and the saturated colours against the dark background are very eye popping. We included the names of each member using the same font to appeal to teen audiences, similar to posters in punk magazines such as Kerrang! In keeping with the front/back cover the names are tilted as if stuck on. The idea behind this concept was so younger audiences could stick this on their bedroom wall, like done so in magazines and other album booklets.

Album Cover Feedback

We printed 30 questionnaires that we devised ourselves after just finishing our design for the album front and back cover. This is are feedback for each question..

1. What are your first impressions of the album cover?

-Bright, colourful and attracts the eye.

-"It reminds me of strobe lights, seems like a party is going on"

-Very bright, simple but very effective

-Looks very unique original ideas 

-Well designed, artistic and looks profressional

-Intriguing 

2. Do you think the front cover looks like an authentic album cover?

28/30 said "YES"

2/30 said "NO"

3. Do you think the back cover looks authentic?

All answered with "YES"

4. What genre of music do you think this album sleeve would be suited to?

- Indie 10

-Punk 5

-Ska 4

-Dance 3

-Alternative 2

-Reggae 2

-Rock 2

-"Heavy and Loud"

-"Somthing fast paced"

Most people said it would suit an Indie genre, but mostly uptempo genres were suggested. 

5. Do you think the font matches or contrasts with the imagery?

- "Contrasts as it stands out"

-"The colours work well"

-"The simplicity of the font doesn't overpower the imagery"

-"Suits the imagery as it is simple"

"it matches and doesn't detract the impact of the imagery"

"Natural with image"

"The font makes the cover look profressional"

"The white font helps it stand out against the red"

"Too predictable"- Hipster

6. What do you like most about the covers?

-"The simplicity, yet maintaining boldness and creativity"

"Blues and reds work well"

"It draws my attention"

"It is very bright and intriguing"

"Vibrancy"

"Lots of energy"

-"Blurred colours, party-like"

-"Abstract"

-"The text"

8.

Target Audience

Roles Of Team

We have specifically assigned ourselves to do different roles to get our video made as effectively as possible. Although often we collaborated and helped each other to carry out certain aspects to ensure that everyone's creative ideas were shared and produce something we were all satisfied with.
Editing- Jake
Filming- Izaak
Editing Music and Timing- Adam
Digipak- Ben
Poster-