final edit questionnaire and feedback

We constructed a questionnaire and a survey to gain feedback for our final edit of our music video. The questionnaire was handed out to a group of 30 students (the age of our target audience) after showing them the video.  We also created an online survey and posted the link with the youtube link on social networking sites to gain a range of feedback from a wider audience. 

Overall we are very happy with these results as they are all very positive and suggest very little room for improvement.  

Here is a screenshot from our online survey where people could leave comments.

final edit

This is the final edit for our music video which we have uploaded the video onto our Youtube account. We are overall very happy with it and will construct audience feedback to make sure it satisfies audiences.

Research into magazine advert

Record Labels design full page adverts for music magazines to promote an artists latest release. The magazine will often suit the target audience and fit with a similar genre of the artist. This method of advertising is very effective as genuine music fans will be interested. The advert is usually either a full page or double page spread, featuring: the album cover, the artists logo, release date and further information about the release. 

This is the poster for the band Peace which features the members of the band- the same image is used as their album cover. Other than the title of the release, the only other text is quotes from respectable music magazines approving of the release. The white and yellow font stands out from the reds and pinks used in the background, with the yellow font smaller and stating "the debut album out now" and the white larger font the artist and album title. A quote from The Fly being the only text revealing the genre of the band to give a hint to the audience what is being advertised. The quote at the top showcases a very much approving opinion from a well respected music magazine, dictating a 9/10 score which audiences no doubt be influenced by. The website at the bottom is put there for easy access to listen to their music. A small logo of the record label sits in the bottom corner of the poster.

This album advertisement is cleverly put together, an image of the band posing outside a typical english bricked house. The posters black & white colours are very reminiscent of The Smiths and indie/rock bands alike. The title of the band tilted with additional information using the same font and use of capitals. Two other quotes lie at the bottom, in lower case as this is secondary information for the audience. 

The advert for the artists fourth release shows nothing more than the logo, album title and release information. Because of the band have made a name for themselves this poster doesn't give away much as to what genre the music is because it assumes the reader already know who the Arctic Monkeys are. A very simple background allows the text to stand out over the soft hue of warm to cold colours. Further details are listed at the bottom with links to the bands website and record labels, with the logo once again featuring very small.

editing

We carried on using Final Cut Pro to edit the rest of our video. We matched the chorus' up with the filmed lip syncing aspects to our video. We used logic pro to record and edit the sounds for the lightbulb cutting out and the end guitar feedback. We imported the files onto our final cut pro document and edited them in timing with the song. At the start of the video, we looped the song on logic and muffled the pitch so that it seems as if the song is being played from the garage.

We toned down the saturation on the band shots to match the rest of the video as when they were juxtaposed with each other the colours contrasted too much. We decided to feature a lot of quick cuts from scene to scene to match the pace of the beat and slowed down the pace when the song suggested such as the breakdown near the end.

On a motion file we used the font that was previously used in the digipak and poster for the opening credits of the video. The text fades in and out seamlessly against the dark clouds in the sky, we did this to create a depressed feeling/tone to the song as mentioned in the lyrics. This is also a typical convention used in music videos.

Film Log (Day Two)

We had originally planned to film much earlier but had issues with getting all band members together to film on one day, but eventually we managed to organise it. For this filming session we did not need the band members instruments as we were just planning on filming themselves as a group of friends. We met the band in town and discussed our ideas and went to our first location, PJ McGinty's pub. Here we set up our camera and tripod in their outside area consisting of wooden tables. Here we would film the band casually having a drink and laughing to themselves, using medium shots. To introduce each member of the band we pulled up each member from the table one at a time and got them to sing a line from the chorus each. We used a mid close up so you could not only see the band member but also the rest of the band in the background. We used a light attached to the camera so that you could clearly see their faces, and contrasted to the dim lit pub in the background.

We then headed to the streets and filmed the band from different angles walking, using a pan to track their movement down the street. We gave the camera and tripod for the lead singer to hold whilst he walked along and sung. Because it was dark, we attached a light to the camera to light up his face. This gave the video a personal feeling making the lyrics more powerful in the song. We directed him with the band closely behind around ipswich as he sang into the camera.

We then went down to an off license to film a short part that would match the lyrics of the song. Our storyboarded idea was to have the band being bombarded by a robber who had come out of the off license however upon asking the owner he said we were unable to film. Therefore we decided to go round the side of the off license where you could see a large sign reading "Off License" and managed to pull off our idea.

Lastly we wanted to film in a supermarket however when asked several stores they denied us to film in there stores, so gave up on this idea as we realised it wasn't a necessary part of the video.

Hand Held Tripod technique

Digipak

This is the digipak for our media product, it includes the front cover, middle and back cover as well as a cd panel.

DIGIPAK: band poster

This is a mini poster we have decided to put inside the digipak of our CD. It will be in the centre fold of the booklet and will fold out to show all the members of the band. The image is a screenshot from the footage we shot in our first lot of shooting, it showcases the whole band and is quite comical. The lighting brings out the features of their expressions well and the saturated colours against the dark background are very eye popping. We included the names of each member using the same font to appeal to teen audiences, similar to posters in punk magazines such as Kerrang! In keeping with the front/back cover the names are tilted as if stuck on. The idea behind this concept was so younger audiences could stick this on their bedroom wall, like done so in magazines and other album booklets.