This music video is a very lively piece, conveying emotion and capturing the mood and tempo of the song. The song sounds very psychedelic and has an almost a 1980's synth-pop feel to it which the director has illustrated and amplifies within this video. The type of video at hand is a combination of performance and abstract, which intertwine very effectively. This video is shot quite simplistically, with members of the band performing against a backdrop of various imagery. The music video boasts vivid bright colours used as filters and various pieces of archive footage to illustrate the image of the band. A lot of post production editing has been used, such as sun glare and filters that make the imagery look vintage. Shots of the bands lead singer are very close up and feature often, to present the audience with the "star" of the band. Some shots have been edited so that other members overlay different shots with the lead singer fading to a transparency that allows the video to flow, showcasing other band members and the imagery in the background. Lighting is used very cleverly at the end of the video, a back light shines onto the back of the band members' heads, creating a silhouette which has been blended in with the background so we just see an outline. At the very end of the video a light moves from above backwards and forwards so only a part of the face is seen at a time, this draws the video to a close as the colours get darker. The lead singer is wearing skinny fitting shirts and trousers, both reminiscent of 1980's fashion. The plain black and white colouring of his clothes emphasise the boldness of the colour within the video. Also his unique barnet is a use of iconography for the band, as well as skinny fitting suits- a more mature and preppy look, suits a young adult target audience. Most shots of the lead singer are close ups, this is used to show his lips moving and so that some emotion is conceived. The shots overlay of the lead singers head turned at different angles. The start of the video is slightly more dimlighted and focuses on the bands faces, until the main chorus kicks in to which we see the whole band playing from a long shot. A kaleidoscopic effect is used on the shot of the synthesizer, which matches the sound of the synthesizer being played in the song. Skys and landscapes are used as backgrounds and blend within the screen. A wave comes crashing down the the band, which then cuts to a series of archive footage of microscopic life to buds opening in spring. This montage is a break from the rest of the video and keeps the audience entertained, the vintage effect used on the footage keeps with in the theme of the video. Towards the end of the video the band are silhoutted and the main focus is the backdrops of vibrant landscapes with the time elapsed. The silouhetted band are shot with long shots, each member popping up and fading out. This marks the end of the video as the filter gets dimmer and dimmer, in timing with the volume of the song drowning out.
Tuesday 11 September 2012
Analysis Of Music Video
This music video is a very lively piece, conveying emotion and capturing the mood and tempo of the song. The song sounds very psychedelic and has an almost a 1980's synth-pop feel to it which the director has illustrated and amplifies within this video. The type of video at hand is a combination of performance and abstract, which intertwine very effectively. This video is shot quite simplistically, with members of the band performing against a backdrop of various imagery. The music video boasts vivid bright colours used as filters and various pieces of archive footage to illustrate the image of the band. A lot of post production editing has been used, such as sun glare and filters that make the imagery look vintage. Shots of the bands lead singer are very close up and feature often, to present the audience with the "star" of the band. Some shots have been edited so that other members overlay different shots with the lead singer fading to a transparency that allows the video to flow, showcasing other band members and the imagery in the background. Lighting is used very cleverly at the end of the video, a back light shines onto the back of the band members' heads, creating a silhouette which has been blended in with the background so we just see an outline. At the very end of the video a light moves from above backwards and forwards so only a part of the face is seen at a time, this draws the video to a close as the colours get darker. The lead singer is wearing skinny fitting shirts and trousers, both reminiscent of 1980's fashion. The plain black and white colouring of his clothes emphasise the boldness of the colour within the video. Also his unique barnet is a use of iconography for the band, as well as skinny fitting suits- a more mature and preppy look, suits a young adult target audience. Most shots of the lead singer are close ups, this is used to show his lips moving and so that some emotion is conceived. The shots overlay of the lead singers head turned at different angles. The start of the video is slightly more dimlighted and focuses on the bands faces, until the main chorus kicks in to which we see the whole band playing from a long shot. A kaleidoscopic effect is used on the shot of the synthesizer, which matches the sound of the synthesizer being played in the song. Skys and landscapes are used as backgrounds and blend within the screen. A wave comes crashing down the the band, which then cuts to a series of archive footage of microscopic life to buds opening in spring. This montage is a break from the rest of the video and keeps the audience entertained, the vintage effect used on the footage keeps with in the theme of the video. Towards the end of the video the band are silhoutted and the main focus is the backdrops of vibrant landscapes with the time elapsed. The silouhetted band are shot with long shots, each member popping up and fading out. This marks the end of the video as the filter gets dimmer and dimmer, in timing with the volume of the song drowning out.
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